Language as the door to the world.
Next to getting stuff done, language helps us express our thoughts and feelings. This makes us unique in the world – no other species is able to express ideas and customs, and, as a result, form cultures and societies. Understanding language is therefore not only the key to participating in organizations, but also to function in the larger human system.
Exactly for that reason, machines have historically not been participating well in society. Creating algorithms that have a proper way of understanding natural language has been a difficult task in the past, resulting in lacklustre voice assistants, search engines that only work well with keywords and unnatural robots that show you the company introduction video instead of helping you find your way to your meeting.
The context of words.
To understand a word, you need to know the context in which these words appear. As an example, take the word “lie”. In a sentence, the meaning of this word could either be that you’re not honest, or that you worked really hard today and deserve to take a nap. If we tell you that the next word is “down”, you’re inclined to say that the meaning would be the latter, but adding “one” before “lie” flips that hypothesis on its head again. To conclude: context is important, and algorithms are notoriously bad at understanding it and keeping track of it.