As trusted partners of Objectiv, the open-source alternative to Google Analytics, we can not only tell you what’s happening now but also what your users are going to do in the future. Let’s up your analytics game.
/ədˈvɑːnst ˈprɒdʌkt ˌænəˈlɪtɪks/
Advanced product analytics is the process of analyzing how users engage with a product or service, with the goal of improving or optimizing a product or service, often using Artificial Intelligence.
Nowadays, tracking your users via cookies is not only not user-friendly, but most browsers also block large parts of your analytics capabilities. To make sure we’re tracking everything that happens, we implement first-party, self-hosted tracking directly into the source code of your application.
When the data is flowing in, we can define exactly what we want the user to accomplish within the platform. This way, we can set up dashboards for tracking exactly what’s needed.
With your newly established analytics, we can easily how users work their way through the platform, where they get stuck, and what pages need some TLC.
Now that you’re collecting data, we can set up AI models to predict the next steps of your users. Are they unlikely to reach a specific page on your platform? Send them a push notification. Will they end up upgrading their account? Show them extra options. The sky is the limit.
With more advanced tools coming available, you don’t have any excuses anymore to approach your platform as a black box. Know what’s happening in your application, and find out what features of your product your users actually use. With those facts straight, you can make informed decisions on which features to further develop, which ones to kill, and which ones to market.
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