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Advanced Product Analytics.

Know what your users are doing now and predict what they'll do in the future.

As trusted partners of Objectiv, the open-source alternative to Google Analytics, we can not only tell you what’s happening now but also what your users are going to do in the future. Let’s up your analytics game.

Advanced Product Analytics

/ədˈvɑːnst ˈprɒdʌkt ˌænəˈlɪtɪks/

Advanced product analytics is the process of analyzing how users engage with a product or service, with the goal of improving or optimizing a product or service, often using Artificial Intelligence.

How do we prepare your analytics for the future?

  1. Step 1

    We start tracking

    Setting the stage.

    Nowadays, tracking your users via cookies is not only not user-friendly, but most browsers also block large parts of your analytics capabilities. To make sure we’re tracking everything that happens, we implement first-party, self-hosted tracking directly into the source code of your application.

  2. Step 2

    We define the goal

    Always keep track of your goals.

    When the data is flowing in, we can define exactly what we want the user to accomplish within the platform. This way, we can set up dashboards for tracking exactly what’s needed.

  3. Step 3

    We propose improvements

    Figuring out the status quo.

    With your newly established analytics, we can easily how users work their way through the platform, where they get stuck, and what pages need some TLC.

  4. Step 4

    And we make it smart

    Predicting the future.

    Now that you’re collecting data, we can set up AI models to predict the next steps of your users. Are they unlikely to reach a specific page on your platform? Send them a push notification. Will they end up upgrading their account? Show them extra options. The sky is the limit.

We've done this before

Ruler's AI case study

Allowing law experts to focus on their expertise.

Learn more about this case
Amsterdam University of Applied Sciences

Creating a better student experience.

Learn more about this case
Things we've learned along the way about setting up successful analytics

5 top tips to get more out of your analytics.

Let your data drive your product roadmap

Lútsen Stellingwerff, Solution Designer at Lifely

With more advanced tools coming available, you don’t have any excuses anymore to approach your platform as a black box. Know what’s happening in your application, and find out what features of your product your users actually use. With those facts straight, you can make informed decisions on which features to further develop, which ones to kill, and which ones to market.

Read our 5 tips

Let's talk AI, get in touch

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